Post Production - Merchandise

As part of our distribution process for our trailer, we decided to consider different merchandise products to promote our film. We researched other film companies and some of their different merchandise products and decided the most popular items were T Shirts, Cups and Stickers. Therefore we got in touch with a friend of the group who prints stickers.  After designing some different layouts and designs for our film stickers we decided on using our iconic ‘Chiller’ font and the films name “Here I Come”. Once the layout was designed we printed the final outcome and stuck them onto our different merchandise products.

We designed two types of T Shirt, one men’s long sleeve top and a women’s crop top. The sticker was positioned across the chest to stand out.  We decided on these types of clothing as we agreed this would be the most popular style within our target audience’s demographic. We expect clothing lines such as New Look, Top Shop and H&M to stock our range of ‘Here I Come’ merch as similar items are sold in these places.

The second merchandise product we chose was cups/mugs. As these are ‘everyday’ items all ages can find purpose. This widens our target market to all generations, as they are small affordable items. Therefore we wrapped our film name across the outside of two different designs of mugs. We decided plain white mugs would be most effective as the black sticker will be clear.

We also printed extra large stickers to sell as a separate product for consumers to stick the stickers where they chose. Along with the title production company logos were printed as stickers also.