Here is the script as an alternative to listening:
In all three of my products I have included stereotypical conventions of trailers, magazine front covers and film posters, as well as applying my genre through conventions of crime thrillers. I have also attempted to create synergy within my products through elements such as fonts, colour, and main characters, which assists’ viewers in establishing my film as recognisable. The target audience for my trailer is 15-35 year olds who seek thrill, suspense and mystery when watching films similar to Girl on the Train, Gone Girl, and Kidnapped.
A common element of my three texts, and one of the main techniques we used to develop synergy was through font. During the pre production stages of our trailer we prearranged to consistently use the same font for all text. When determining which font to use multiple different fonts such as cracked and handwriting were considered, however for me “Chiller” font stuck out as being edgy and quirky at the same time perfect for our crime thriller genre. The font appears as if it was hand written, and almost child-like with dots/smudges around the letters, this connotes with the plot of our trailer as a little girl goes missing. The chiller font can be found in my trailer for inter titles and film titles, release dates, magazine front cover, film poster and merchandise.
Another common feature in all of my products is a colour scheme, when researching crime thriller conventions it was apparent that black, white, red and blue were the most common colours to appear in crime films. For example The box, Welcome to the Punch and Child44 all use one bold colour to grab the viewers attention. Therefore we decided to create a colour scheme of black, white and one other colour. For example my film poster was edited to black and white on photo shop to synergise with other elements of my products such as title pages, font colour, and costume. Red is the primary colour used in the poster and the little girl is shown to be wearing a big red bow. The colour red often connotes with blood + danger therefore it foreshadows the unusual events that occur in my trailer. Other examples of where we have used colour to convey deeper meanings is during the editing stages for each product. For the trailer we used low-key lighting and colour contrast to suggest the genre to the audience as often crime thrillers are filmed at night, or with little light source as this adds to the suspense and intensity of the film. We also used blue filters over flash backs of the little girl in the park, this is to create a sense of illusion and take away from the reality of the shot to appear as though it happened at a different time. On both my magazine poster and film trailer I adjusted the brightness and contrast levels decreasing the saturation of both products to conform to crime thriller genres. However, using vector masks on photo shop I was able to enhance the bright pink coat and red bow. By using bright colours such as pink and red on my poster and magazine juxtaposition is shown as innocence and vulnerability in clothing contrasts with the dark and gloomy surroundings.
In addition to font and colour, the main characters of my trailer appear in all three of my texts. Mother Sarah (Alissa) and Daughter Rosie (Bluebell) are the two main characters in my trailer. These two characters are established in the very first few shots through camera work and dialogue. The audience is soon aware of their relationship through mid shots of them together, over the shoulder shots during conversations and through diegetic sound such as the little girl calling the older woman “mummy”. As these are the two main characters in my trailer I have decided to use one for each of the images on my poster and magazine cover. The mother is for fronted on the magazine cover as she holds the most star power and will be more likely to entice consumers to buy the product based on her involvement. By using synergistic designs and with the inclusion of both of my main characters on my poster and magazine front cover, the secondary audience for my trailer is widened as they both attract audiences on different platforms for example as a magazine front covers are print based, consumers who only use the internet would not hear about my trailer if I didn’t create advertisement on multiple platforms.
One-way my ancillary texts suggest narrative is through composition in the main images. On my magazine front cover I have chosen to for front the mother character and place the daughter behind her as this is suggestive of the plot in which the mother lets her daughter out of her sight resulting in her going missing. The mother is also chosen to be the main focal point in the image as the storyline revolves around her search for her daughter. The film poster I created also indicates elements of the plot as the little girl is positioned in a frightened and vulnerable position appearing afraid and worried as she is cuddled into her teddy bear, this symbolises her vulnerable role as she disappears in the trailer. By revealing narrative through image and print such as magazine covers and film posters, audiences are given an insight into what may occur in the trailer such as settings, characters and relationships without giving away too much detail. This further encourages consumers to watch the film.
I have also chosen to include institutional information such as the production company logo, age certifications and cast and crew credits to inform audiences of companies, actors and other involvements included in our campaign. On my film poster I have also included quotes, ratings and reviews from established media institutions such as The Guardian and The Star to add to the verisimilitude of my product also informing viewers of the opinions and popularity of the film.
In conclusion I believe overall the combination of all three of my products, as a campaign is successful, as I have used synergetic elements throughout each text to appeal to my target audience. I have also considered key trailer features and applied both hybrid genre conventions of crime and thriller in order to widen my potential audience of both fan bases. I effectively used film posters and magazine front covers to advertise my product on a print based platform as well as using social media to interact and communicate with audiences who follow Facebook and Twitter pages for Here I Come where they are able to purchase the merchandise synergised with Here I Come poster, magazine and trailer.
No comments:
Post a Comment